Emily John is the Co-Founder of The Restory and Head of Marketing and Business Development. Leveraging her combination of creativity and commercial acumen, Emily has rapidly grown the direct-to-consumer arm of the business, while also forging B2B partnerships with the industry’s most renowned brands and retailers such as Farfetch, Harrods, Harvey Nichols and Selfridges. 

Motivated by a passion to drive sustainability in fashion, Emily’s long-term strategy for The Restory is to transform the season throw-away culture, pioneer a new outlook that empowers consumers to invest in the brands they love, educate them in the remarkable craftmanship involved and ultimately drive the longevity of their wardrobe.